Ethoss Regeneration Ltd, based in Silsden, West Yorkshire, has announced a major new role.
Ethoss Regeneration Ltd is the creator of the pioneering EthOss® Bone Graft, a fully synthetic material used in dental implant procedures that promotes the natural healing process and is completely free from animal products.
The creation of the Sales Director role celebrates the business’s recent expansion including entering the Czech Republic, Greece and Costa Rica markets, but also marks the business’s ambition for rapid future growth. EthOss® Bone Graft is currently available in 65 countries, and the new Sales Director will now lead the business into some of the world’s largest dental markets in the next 12 months.
Taking up the challenge is Joe Harrison, who has accepted the promotion from his previous role as Sales Manager within the business. Joe joined the business back in 2017 and has been responsible for the business reaching some of its largest global markets across Southeast Asia and the Middle East.
Commenting on his recent promotion, Joe said: “It’s exciting to be stepping up into this brand-new role, to me and the business. There is so much scope for our small business to really disrupt the dental market and become a major player.”
“As I get to grips with the new role, I want to develop a comprehensive strategy that allows the business to meet its ambitious growth plans, expanding into new markets that really allows our small business to shine amongst giants. This would naturally see our sales and marketing departments grow to further advocate EthOss and its brand in the future.”
Peter Wheeler, Managing Director of Ethoss Regeneration, said: “We are so pleased to be able to see Joe take the next step in his career and take on the position of Sales Director here at Ethoss. Over the years, Joe has shown a drive and tenacity for business that proves he is ready for such a role. It’s an exciting time for the business and we look forward to seeing how Joe drives the team on to further success.”
Photo: Joe Harrison, newly appointed Sales Director of Ethoss Regeneration Ltd.
