February 19, 2018

EthOss® expansion continues into Middle East

EthOss® Regeneration Ltd has signalled its continued global success after agreeing a series of new distribution deals in the Middle East.

The award-winning British company brought its primary product, EthOss®, an innovative synthetic bone graft solution for dental implantology, to the Middle East, North Africa and South Asia (MENASA) region for the first time at AEEDC Dubai 2018.

AEEDC Dubai is the MENASA region’s biggest dental show and second biggest in the world, attracting more than 50,000 delegates from 130 countries over three days.

At AEEDC, executives from EthOss® agreed a deal with a distributor to cover Jordan, whilst also meeting with partners from the UAE, Lebanon, Turkey, Egypt, Saudi Arabia, Kuwait and Kenya.

This latest market expansion of EthOss® follows the company’s rapid growth and use of the technology across Europe over the last two years.

EthOss® has proved hugely popular with dentists across the world due to a number of benefits to both end-user and patient.

The unique composition of EthOss®, which has a built-in cell-occlusive barrier, removing the need for a  separate collagen membrane, provides a highly stable graft and typically produces 50  per cent new bone after 12 weeks.

EthOss® is a bi-phasic synthetic material made from a mixture of beta tri calcium phosphate and calcium sulfate and is completely free from animal or human content.

The built-in membrane function prevents soft tissue ingress and helps to dramatically speed up healing times, by allowing the periosteum (and the related blood supply) direct contact with the graft site. This means surgical procedures can be completed much more quickly and reliably, benefitting both patient and dentist.

Dr Paul Harrison, Managing Director of EthOss® Regeneration, said: “This was our first experience of discussing EthOss with partners from the MENASA region and the response has been phenomenal.

“From end-users to distributors, we had consistent feedback about the benefits of being able to use an ethical synthetic material, as well the advantages EthOss® provides with regards to healing times.

“We have already agreed distribution partnerships covering several markets and we’re now looking forward to satisfying the growing demand for EthOss® in dental markets across the MENASA region.”