February 25, 2019

EthOss® returns to world’s biggest dental fair

Multi-award winning British dental company EthOss® Regeneration Ltd is set to bring its innovative synthetic bone graft technology for dental implantology back to the world’s biggest dental trade fair.

The International Dental Show (IDS) 2019, which takes place at the Koelnmesse, Cologne, from 12 – 16 March 2019, is expected to attract more than 150,000 visitors from across the world – with EthOss® Regeneration expected to be a popular presence in Hall 2.2, Booth C061.

The company’s primary product, EthOss®, has enjoyed huge international growth since the last biannual IDS in 2017. Company executives are expecting to meet all 34 of its distributors across the five days, as well as meet new potential commercial partners from Europe and beyond – resulting in a stand twice the size of its 2017 version.

EthOss® has proved hugely popular with dentists across the globe due to a number of benefits to both end-user and patient.

The unique composition of EthOss®, which has a built-in cell-occlusive barrier, removing the need for a separate collagen membrane, provides a highly stable graft and typically produces 50 per cent new bone after 12 weeks.

EthOss® is a bi-phasic synthetic material made from a mixture of beta tri calcium phosphate and calcium sulfate and is completely free from animal or human content. 

The built-in membrane function prevents soft tissue ingress and helps to dramatically speed up healing times, by allowing the periosteum (and the related blood supply) direct contact with the graft site. This means surgical procedures can be completed much more quickly and reliably, benefitting both patient and dentist.

EthOss® will be presented at the five-day trade fair by the company’s Clinical Director, internationally renowned dentist Dr Peter Fairbairn, and Managing Director, Dr Paul Harrison.

Dr Fairbairn said: “IDS is the biggest trade fair for dentistry and dental technology in the world and the entire industry will be represented. We are anticipating an incredibly active and productive show given the scale and reach of our distribution network and ongoing interest from new commercial partners.

“Two years on from our first show, the progress the company has made has been outstanding. We are now one of the fastest growing dental businesses in Europe with market coverage in across the globe.  

“The growth of the business has been achieved thanks to the success of a genuinely innovative product which meets the needs of end-users and patients. The feedback we have received from distributors, end-users and patients has been phenomenal. We now look forward to satisfying the continuing demand in dental markets across the world and growing our commercial partnerships to even more markets.”

IDS 2019 will take place between the 12-16 March 2019 at Koelmesse, Cologne. EthOss® Regeneration Ltd will be located at Hall 2.2, Booth C061.